Rated 4.8 / 5 by 130+ growing brands · Performance-based fees, always
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Turn a single purchase into a long-term customer.

Lifecycle email and CRM programs that keep customers coming back — without your list feeling spammed or ignored.

28%avg. revenue from email
7 yrsavg. specialist experience
30+active lifecycle accounts
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Why lifecycle email is your highest-margin channel

You already own this audience. No bidding, no algorithm changes — just better use of the list you've built.

01

Near-zero acquisition cost

You already have the contact. Lifecycle email is some of the cheapest revenue available to you.

02

Runs automatically once built

Flows trigger on customer behaviour, working in the background long after setup.

03

Higher lifetime value

Well-timed lifecycle messaging is proven to increase repeat purchase rate and average order value.

04

Full ownership of the channel

Unlike ad platforms, your list and data are yours — no algorithm can take the audience away.

What's included

No vague line items. Every AnkitEdits Email & CRM program includes the following, scoped to your business.

How our Email & CRM process works

The same staged process runs on every account, adapted to where you're starting from.

Stage 01

Map the lifecycle

We chart the full customer journey from first email through to repeat buyer and lapsed customer.

Stage 02

Build core flows

Automated flows are built for each stage — welcome, abandonment, post-purchase — and tested before launch.

Stage 03

Segment properly

Lists are split by real behaviour, not just demographics, so messaging stays relevant.

Stage 04

Layer in campaigns

One-off campaigns fill the gaps between automated flows, tied to promotions and product launches.

Stage 05

Optimise continuously

Ongoing testing on subject lines, send times and offers keeps performance improving.

Tools & platforms we work in

We plug into the tools you already use, and bring our own where it fills a gap.

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What clients say about our Email & CRM work

"Our welcome flow alone now drives more revenue than our old monthly newsletter ever did."

AF
Alina FordFounder, Northwood

"We used to blast the whole list every time. Segmentation alone cut our unsubscribes in half."

RT
Ravi ThakurCMO, Bramble

"Abandoned cart recovery paid for the entire engagement in the first six weeks."

EJ
Ella JamesOps Lead, Veldt

"Deliverability had been quietly tanking for months before they caught it."

SM
Sam MitraGrowth Lead, Orin

"Our repeat purchase rate finally reflects how much people actually love the product."

PV
Priya VermaMarketing Director, Cedar & Co

"The win-back flow brought back customers we'd genuinely written off."

KD
Kabir DuttaFounder, Harlow

"Copy finally sounds like us instead of generic template language."

LN
Lucia NovakHead of Growth, Bramble

"CRM segmentation meant our sales team stopped chasing leads that were never going to convert."

OT
Owen TurnerOps Manager, Veldt

"Our VIP flow alone increased average order value across our top segment noticeably."

FH
Farah HaidariCFO, Orin

"SMS integration filled a gap email alone couldn't — and it's tightly controlled, not spammy."

BQ
Bilal QureshiMarketing Manager, Northwood

Email & CRM frequently asked questions

Core flows (welcome, abandoned cart, post-purchase) are typically live within 3 weeks of onboarding.

No — flows are built around behaviour and intent, with frequency capping so people aren't messaged more than makes sense.

We handle copywriting and design end-to-end, though we're happy to work from your brand voice guidelines or existing templates.

Klaviyo, Mailchimp, HubSpot and most major platforms — we can also advise if a platform switch would genuinely help.

Pairs well with

Email & CRM compounds faster alongside these services.

Ready to see what your list is worth?

Get a free lifecycle audit — no obligation, just a clear picture of the revenue you're currently leaving on the table.

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