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Stop guessing which channel is actually working.

Clean tracking, honest attribution, and dashboards built around the KPIs your business actually cares about — not vanity metrics.

94%avg. tracking accuracy after audit
8 yrsavg. specialist experience
40+accounts with clean tracking
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Why clean data changes every other decision

Every channel decision — budget, creative, targeting — is only as good as the data behind it.

01

Removes guesswork from budget decisions

Clear attribution means budget goes where it's actually earning a return.

02

Catches broken tracking early

Silent tracking failures can misreport performance for months before anyone notices.

03

One source of truth across teams

Marketing, sales and leadership work from the same numbers instead of conflicting reports.

04

Turns data into decisions, not just charts

Dashboards are built around questions you need answered, not just available metrics.

What's included

No vague line items. Every AnkitEdits Data & Analytics program includes the following, scoped to your business.

How our Data & Analytics process works

The same staged process runs on every account, adapted to where you're starting from.

Stage 01

Audit

We check existing tracking for gaps, duplication, and silently broken events across every channel.

Stage 02

Implement

Clean tagging and attribution are set up correctly across web, app and offline touchpoints where relevant.

Stage 03

Integrate

Data from ad platforms, CRM and analytics tools is pulled into one connected view.

Stage 04

Visualise

Custom dashboards are built around the specific KPIs your business actually tracks.

Stage 05

Interpret

Quarterly sessions turn the data into actual decisions, not just another report nobody reads.

Tools & platforms we work in

We plug into the tools you already use, and bring our own where it fills a gap.

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What clients say about our Data & Analytics work

"We'd been making six-figure budget decisions on broken tracking data for over a year."

HN
Hassan NasserFounder, Northwood

"The dashboard finally answers the questions our leadership team actually asks."

IC
Ines CarvalhoCMO, Bramble

"Server-side tracking recovered conversion data we'd been silently losing to browser blockers."

WT
Wei TanOps Lead, Veldt

"Attribution modelling ended years of arguments between our paid and organic teams."

RG
Ravi GillGrowth Lead, Orin

"Historical data cleanup meant our year-over-year reporting finally made sense."

SC
Sienna CrossMarketing Director, Cedar & Co

"They caught a tracking gap that had been undercounting our best-performing campaign for months."

TB
Tariq BashirFounder, Harlow

"Reporting automation freed up hours a week our team used to spend building manual reports."

EO
Emma OlsenHead of Growth, Bramble

"Consent-compliant tracking gave us peace of mind we didn't have before working with them."

JP
Jorge PintoOps Manager, Veldt

"Quarterly insight reviews are the only meetings where data actually changes what we do next."

NL
Nina LarssonCFO, Orin

"Cross-platform integration meant we stopped exporting spreadsheets into other spreadsheets."

AB
Aiden BrooksMarketing Manager, Northwood

Data & Analytics frequently asked questions

Most businesses don't until it's audited — silent tracking gaps are extremely common, even on well-established sites.

A full audit and clean implementation typically takes 4-6 weeks, followed by ongoing reporting support.

We generally work within your existing stack (GA4, ad platforms, CRM) unless there's a clear case for change.

No — even smaller accounts benefit significantly from knowing which channels are actually working before scaling spend.

Pairs well with

Data & Analytics compounds faster alongside these services.

Ready to see what your data is actually telling you?

Get a free analytics audit — no obligation, just an honest check of what's tracked correctly and what isn't.

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